Since the turn of the millennium marketing and politicians have found themselves working in somewhat harmonious association together. Although content marketing has been relatively new to public knowledge, politicians around the world have been practicing it in some ways for many years now. This practice came about as politicians and other public figures realized the value of social networking to promote their own cause and that of their political party. It was only after the election of Mr. Obama in America that this marketing strategy really began to take off and become truly popular all over the world.
Politicians Using Marketing And Social Media
One great example of marketing and politicians working together was during the local elections in the UK back in May of 2007. With the economic recession and the financial crisis in the country, it was very difficult for any politician to run a successful campaign on the hustings. However, Mr. Gordon Brown who became the newly Prime Minister of England and Wales, was able to do just that by creating a viral marketing campaign. This campaign involved his party members taking pictures with their cell phones and posting them on message boards all over the country, thereby making Mr. Brown looks extremely popular right from day one.
No political campaign is complete without the use of social media sites like Facebook and Twitter to launch it. It is here that you can start right from the word go as you begin to develop a following. Once you are able to establish a large following for your campaign you will be able to help your fellow party members spread the word via these sites. Once again, because of the nature of these sites, marketing and politicians are an absolute must and has become even more important with the rise of social media marketing.
How Is This Social Media Managed?
In France, social media sites like Twitter and Facebook were used heavily during the last presidential election campaign. Of course, like anything else worth having, they weren’t able to eliminate some of the negativity that came from the campaigns themselves. In the end, it was clear that something had to be done about the negativity and many people are starting to realize that it is marketing and politicians that have the power to do just that. As a result, France has become one of the world leaders in terms of marketing and politicians.
Another great example is Italy, a country which historically has been a poor country when it comes to marketing. However, the Italian government recognized that in order to grow again they needed to start thinking outside of the box and embrace some new marketing tactics to help them grow and be successful. Not only did they change their entire government structure, but they also started marketing in different industries such as the automotive industry and agriculture. In the end, their efforts led to billions of dollars in savings and they are now considered one of the leading countries when it comes to marketing and politicians.
Marketing and politicians never really go out of style as far as what people perceive them to be. People tend to associate these types of marketing with issues of social marketing and politicians running around doing fundraisers in order to feed their social media accounts. However, many other countries have begun to use social media and marketing campaigns in order to promote businesses and products which in turn helps save the environment and the world as a whole. The key to marketing and politicians is to start with the end in mind and focus on making sure that everyone has a good time while at the same time trying to make the world a better place.